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Typography in content design: Best practices for readability 

Typography influences how readers interact with and interpret information. From font choice to spacing, typography can impact readability, aesthetics, and overall user experience.  In this blog post, we’ll explore best practices for typography in content design and how it can enhance the effectiveness of your communication. 1.    Choosing the right font… Read More »Typography in content design: Best practices for readability 

Visual hierarchy in content design

Visual hierarchy is the arrangement of elements on a page in a way that creates an order of importance and guides the viewer’s eye to the most important information first.  Effective visual hierarchy is crucial for creating a clear and concise content design that’s easy for the user to understand… Read More »Visual hierarchy in content design

Content design for accessibility

Creating inclusive digital experiences for all users As more business and government services move online, it’s important that we ensure our digital experiences are accessible to everyone.  Accessibility means designing content and digital experiences that can be used by people with a wide range of abilities, including those with disabilities… Read More »Content design for accessibility

The importance of cultural context when transcreating content

Transcreation is the process of adapting content from one language to another while maintaining the original message and intent. It goes beyond literal translation and involves a deep understanding of the cultural context of the target audience. Transcreation is essential when creating content for local audiences, and cultural context plays… Read More »The importance of cultural context when transcreating content