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The crucial role of user language in chatbot interactions

In recent years, chatbots have become an important part of the digital landscape. They are revolutionising the way businesses engage with their customers. These conversational agents are designed to simulate human-like interactions, providing help, answering queries, and even offering personalised recommendations.  The difference between intent-model chatbots and large language models… Read More »The crucial role of user language in chatbot interactions

The dance of content and design

In digital creation, a perennial question often echoes through the minds of creators: What comes first – content or design? It’s a conundrum that has sparked debates among designers, writers, and creators alike. Imagine this dilemma as a dance, where content and design twirl around each other, each waiting for the… Read More »The dance of content and design

Typography in content design: Best practices for readability 

Typography influences how readers interact with and interpret information. From font choice to spacing, typography can impact readability, aesthetics, and overall user experience.  In this blog post, we’ll explore best practices for typography in content design and how it can enhance the effectiveness of your communication. 1.    Choosing the right font… Read More »Typography in content design: Best practices for readability 

Visual hierarchy in content design

Visual hierarchy is the arrangement of elements on a page in a way that creates an order of importance and guides the viewer’s eye to the most important information first.  Effective visual hierarchy is crucial for creating a clear and concise content design that’s easy for the user to understand… Read More »Visual hierarchy in content design