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Linguistics

The crucial role of user language in chatbot interactions

In recent years, chatbots have become an important part of the digital landscape. They are revolutionising the way businesses engage with their customers. These conversational agents are designed to simulate human-like interactions, providing help, answering queries, and even offering personalised recommendations.  The difference between intent-model chatbots and large language models… Read More »The crucial role of user language in chatbot interactions

Transcreation versus translation

When it comes to global business and marketing, companies need to convey their message to their target audience in a way that resonates with them culturally and linguistically. This is where the concepts of transcreation and translation come into play. While these terms are often used interchangeably, they’re not the same… Read More »Transcreation versus translation

The art of transcreation: how to adapt your content for a global audience

In today’s globalised world, businesses and brands are looking to reach a wider audience. To do this, you need to produce content that can connect with people from different cultures and backgrounds. This is where the art of transcreation comes in. What is transcreation? Transcreation involves adapting content from one language… Read More »The art of transcreation: how to adapt your content for a global audience