Linguistics

When it comes to global business and marketing, companies need to convey their message to their target audience in a way that resonates with them culturally and linguistically. This is where the concepts of transcreation and translation come into play. While these terms are often used interchangeably, they’re not the same… Read More »Transcreation versus translation

In today’s globalised world, businesses and brands are looking to reach a wider audience. To do this, you need to produce content that can connect with people from different cultures and backgrounds. This is where the art of transcreation comes in. What is transcreation? Transcreation involves adapting content from one language… Read More »The art of transcreation: how to adapt your content for a global audience