Visual hierarchy is the arrangement of elements on a page in a way that creates an order of importance and guides the viewer’s eye to the most important information first. Effective visual hierarchy is crucial for creating a clear and concise content design that’s easy for the user to understand… Read More »Visual hierarchy in content design
Content design is a vital part of any online platform, whether it’s a: Users expect high-quality and engaging content that’s easy to consume and interact with. As such, effective content design is critical to ensuring that users have a positive experience with your platform and stay engaged. Here are 5… Read More »5 elements of great content design for online platforms
UX writing plays an important role in helping your users interact with your product or service. Great UX writing combined with a great UI can make a user’s experience seamless and fun. What is UX writing? UX writing is the words and language used in a digital product or service… Read More »The role of UX writing in creating a seamless user experience
Consistency is important in any type of writing. But today I’ll discuss why it’s particularly important for UX writing. Defining UX writing What do we mean by UX writing? Simply put, it’s the words and phrases that appear in a user interface (UI) to guide and inform users as they… Read More »The importance of consistency in UX writing
UX writing is a great chance to show your brand’s personality. I know when I’ve used products where there is well written and humourous copy, I remember it and I’m likely to keep interacting with the product. Define your brand’s voice First things first, let’s define what we mean by… Read More »Creating a strong brand voice through UX writing
Microcopy can often be forgotten when developing a product and it’s not until a user provides negative feedback that companies realise they need to look at it. What is microcopy? Microcopy are the words in a user interface that help you work out how to do things. For example, the… Read More »10 tips for writing great microcopy to improve user engagement