We’ve entered a digital era where creating a good user experience is essential for any business that wants to succeed online. One of the key elements of creating a great user experience is through content design. Content design focusses on creating content that’s not only visually appealing but also: In… Read More »Content design to improve user experience
Creating inclusive digital experiences for all users As more business and government services move online, it’s important that we ensure our digital experiences are accessible to everyone. Accessibility means designing content and digital experiences that can be used by people with a wide range of abilities, including those with disabilities… Read More »Content design for accessibility
Transcreation is the process of adapting content from one language to another while maintaining the original message and intent. It goes beyond literal translation and involves a deep understanding of the cultural context of the target audience. Transcreation is essential when creating content for local audiences, and cultural context plays… Read More »The importance of cultural context when transcreating content
When it comes to global business and marketing, companies need to convey their message to their target audience in a way that resonates with them culturally and linguistically. This is where the concepts of transcreation and translation come into play. While these terms are often used interchangeably, they’re not the same… Read More »Transcreation versus translation
In today’s globalised world, businesses and brands are looking to reach a wider audience. To do this, you need to produce content that can connect with people from different cultures and backgrounds. This is where the art of transcreation comes in. What is transcreation? Transcreation involves adapting content from one language… Read More »The art of transcreation: how to adapt your content for a global audience
Chances are if you’ve interacted with a chatbot it’s had a female name or at the very least an avatar with female characteristics. Why? Where along the decision-making process was it decided that digital assistants had to be female? Can it be linked back to announcements that were used in… Read More »Genderless chatbots are the future