UX writing is a great chance to show your brand’s personality. I know when I’ve used products where there is well written and humourous copy, I remember it and I’m likely to keep interacting with the product. Define your brand’s voice First things first, let’s define what we mean by… Read More »Creating a strong brand voice through UX writing
Microcopy can often be forgotten when developing a product and it’s not until a user provides negative feedback that companies realise they need to look at it. What is microcopy? Microcopy are the words in a user interface that help you work out how to do things. For example, the… Read More »10 tips for writing great microcopy to improve user engagement
Chatbots are a popular and cost-effective way for you to communicate with your customers. They can help customers: However, to make a chatbot successful, it’s important to understand the principles of psychology that can help improve its design and effectiveness. Following are 10 tips that you can use to create… Read More »10 tips to improve your chatbot
The fun part was creating your chatbot’s persona and writing the content. Now it’s time to measure how well your chatbot is performing. For big organisations with call centres a great metric is the drop in calls the call centre receives that can be handled by a chatbot. For smaller… Read More »5 KPIs to measure your chatbot’s performance
Every industry has their own jargon and chatbots are no different. As much as we try to get rid of jargon when we write, you still need to know the terminology specific for chatbots and their development. From NLP to ML – common chatbot terminology Below are some of the… Read More »Chatbot terminology you need to know
Chatbots are becoming an increasingly popular way for businesses to interact with their customers. Whether it’s answering frequently asked questions (FAQs), providing product recommendations, or even just offering a friendly greeting, chatbots can be a powerful tool in your marketing arsenal. But like any tool, a chatbot is only as… Read More »What makes great chatbot content