UX writing plays an important role in helping your users interact with your product or service. Great UX writing combined with a great UI can make a user’s experience seamless and fun. What is UX writing? UX writing is the words and language used in a digital product or service… Read More »The role of UX writing in creating a seamless user experience
Consistency is important in any type of writing. But today I’ll discuss why it’s particularly important for UX writing. Defining UX writing What do we mean by UX writing? Simply put, it’s the words and phrases that appear in a user interface (UI) to guide and inform users as they… Read More »The importance of consistency in UX writing
UX writing is a great chance to show your brand’s personality. I know when I’ve used products where there is well written and humourous copy, I remember it and I’m likely to keep interacting with the product. Define your brand’s voice First things first, let’s define what we mean by… Read More »Creating a strong brand voice through UX writing
Microcopy can often be forgotten when developing a product and it’s not until a user provides negative feedback that companies realise they need to look at it. What is microcopy? Microcopy are the words in a user interface that help you work out how to do things. For example, the… Read More »10 tips for writing great microcopy to improve user engagement
Chatbots are a popular and cost-effective way for you to communicate with your customers. They can help customers: However, to make a chatbot successful, it’s important to understand the principles of psychology that can help improve its design and effectiveness. Following are 10 tips that you can use to create… Read More »10 tips to improve your chatbot
The fun part was creating your chatbot’s persona and writing the content. Now it’s time to measure how well your chatbot is performing. For big organisations with call centres a great metric is the drop in calls the call centre receives that can be handled by a chatbot. For smaller… Read More »5 KPIs to measure your chatbot’s performance